Articles | Volume 5, issue 4
Geosci. Commun., 5, 363–380, 2022
Geosci. Commun., 5, 363–380, 2022
Research article
 | Highlight paper
23 Nov 2022
Research article  | Highlight paper | 23 Nov 2022

Exploring TikTok as a promising platform for geoscience communication

Emily E. Zawacki et al.

Related subject area

Subject: Geoscience engagement | Keyword: Public communication of science
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Cited articles

Allyn, B.: TikTok to Pay $92 Million to Settle Class-Action Suit over “Theft” of Personal Data, NPR, (last access: 14 June 2022), 2021. 
Archer, L., DeWitt, J., Osborne, J., Dillon, J., Willis, B., and Wong, B.: “Not girly, not sexy, not glamorous”: Primary school girls' and parents' constructions of science aspirations, Pedagogy Cult. Soc., 21, 171–194,, 2013. 
Azman, A. N., Rezal, N. S. A., Zulkeifli, N. Y., Mat, N. A. S., Saari, I. S., and Ab Hamid, A. S.: Acceptance of TikTok on the Youth towards Education Development, Borneo Int. J., 4, 19–25, 2021. 
Basch, C. H., Yalamanchili, B., and Fera, J.: #Climate Change on TikTok: A Content Analysis of Videos, J. Community Health, 47, 163–167,, 2022. 
Bernard, R. E. and Cooperdock, E. H.: No progress on diversity in 40 years, Nat. Geosci., 11, 292–295,, 2018. 
Executive editor
The first study exploring TikTok's potential for science/geoscience communication.
Short summary
To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.
Final-revised paper