Articles | Volume 5, issue 4
Geosci. Commun., 5, 363–380, 2022
https://doi.org/10.5194/gc-5-363-2022
Geosci. Commun., 5, 363–380, 2022
https://doi.org/10.5194/gc-5-363-2022
Research article
 | Highlight paper
23 Nov 2022
Research article  | Highlight paper | 23 Nov 2022

Exploring TikTok as a promising platform for geoscience communication

Emily E. Zawacki et al.

Related subject area

Subject: Geoscience engagement | Keyword: Public communication of science
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Cited articles

Allyn, B.: TikTok to Pay $92 Million to Settle Class-Action Suit over “Theft” of Personal Data, NPR, https://www.npr.org/2021/02/25/971460327/tiktok-to-pay-92-million-to-settle-class-action-suit-over-theft-of-personal-data (last access: 14 June 2022), 2021. 
Archer, L., DeWitt, J., Osborne, J., Dillon, J., Willis, B., and Wong, B.: “Not girly, not sexy, not glamorous”: Primary school girls' and parents' constructions of science aspirations, Pedagogy Cult. Soc., 21, 171–194, https://doi.org/10.1080/14681366.2012.748676, 2013. 
Azman, A. N., Rezal, N. S. A., Zulkeifli, N. Y., Mat, N. A. S., Saari, I. S., and Ab Hamid, A. S.: Acceptance of TikTok on the Youth towards Education Development, Borneo Int. J., 4, 19–25, 2021. 
Basch, C. H., Yalamanchili, B., and Fera, J.: #Climate Change on TikTok: A Content Analysis of Videos, J. Community Health, 47, 163–167, https://doi.org/10.1007/s10900-021-01031-x, 2022. 
Bernard, R. E. and Cooperdock, E. H.: No progress on diversity in 40 years, Nat. Geosci., 11, 292–295, https://doi.org/10.1038/s41561-018-0116-6, 2018. 
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The first study exploring TikTok's potential for science/geoscience communication.
Short summary
To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.
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