Exploring TikTok as a promising platform for geoscience communication

Zawacki, Emily E.; Bohon, Wendy; Johnson, Scott; Charlevoix, Donna J.

doi:https://doi.org/10.5194/gc-5-363-2022

Articles | Volume 5, issue 4

Geosci. Commun., 5, 363–380, 2022

https://doi.org/10.5194/gc-5-363-2022

© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.

Geosci. Commun., 5, 363–380, 2022

https://doi.org/10.5194/gc-5-363-2022

© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.

Articles | Volume 5, issue 4

Research article

| Highlight paper

23 Nov 2022

Research article | Highlight paper | 23 Nov 2022

Exploring TikTok as a promising platform for geoscience communication

Emily E. Zawacki et al.

Supplement

https://doi.org/10.5194/gc-5-363-2022-supplement

Data sets

TikTokData.xlsx Emily Zawacki https://doi.org/10.6084/m9.figshare.20069333

Video abstract

Exploring TikTok as a promising platform for geoscience communication Emily Zawacki, Wendy Bohon, Scott Johnson, and Donna Charlevoix https://doi.org/10.5446/59761

Short summary

To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.