Articles | Volume 5, issue 4
Geosci. Commun., 5, 363–380, 2022
https://doi.org/10.5194/gc-5-363-2022
Geosci. Commun., 5, 363–380, 2022
https://doi.org/10.5194/gc-5-363-2022
Research article
 | Highlight paper
23 Nov 2022
Research article  | Highlight paper | 23 Nov 2022

Exploring TikTok as a promising platform for geoscience communication

Emily E. Zawacki et al.

Data sets

TikTokData.xlsx Emily Zawacki https://doi.org/10.6084/m9.figshare.20069333

Video abstract

Exploring TikTok as a promising platform for geoscience communication Emily Zawacki, Wendy Bohon, Scott Johnson, and Donna Charlevoix https://doi.org/10.5446/59761

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The first study exploring TikTok's potential for science/geoscience communication.
Short summary
To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.
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