Geoscience Communication
Geoscience Communication
GC
Articles | Volume 5, issue 4
Articles | Volume 5, issue 4
https://doi.org/10.5194/gc-5-363-2022
© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-5-363-2022
© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 5, issue 4
Research article
 | Highlight paper
 | 
23 Nov 2022
Research article | Highlight paper |  | 23 Nov 2022

Exploring TikTok as a promising platform for geoscience communication

Emily E. Zawacki, Wendy Bohon, Scott Johnson, and Donna J. Charlevoix

Viewed

Total article views: 5,807 (including HTML, PDF, and XML)
HTML PDF XML Total Supplement BibTeX EndNote
4,749 963 95 5,807 157 95 144
  • HTML: 4,749
  • PDF: 963
  • XML: 95
  • Total: 5,807
  • Supplement: 157
  • BibTeX: 95
  • EndNote: 144
Views and downloads (calculated since 22 Jun 2022)
Cumulative views and downloads (calculated since 22 Jun 2022)

Viewed (geographical distribution)

Total article views: 5,807 (including HTML, PDF, and XML) Thereof 5,477 with geography defined and 330 with unknown origin.
Country # Views %
  • 1
1
 
 
 
 
Latest update: 19 Nov 2025
Download
Executive editor
The first study exploring TikTok's potential for science/geoscience communication.
Short summary
To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.
Read more
Share
Altmetrics
Final-revised paper
Preprint