Geoscience Communication
Geoscience Communication
Geoscience Communication
Articles | Volume 5, issue 4
Articles | Volume 5, issue 4
Geosci. Commun., 5, 363–380, 2022
https://doi.org/10.5194/gc-5-363-2022
© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.
Geosci. Commun., 5, 363–380, 2022
https://doi.org/10.5194/gc-5-363-2022
© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 5, issue 4
Research article
 | Highlight paper
23 Nov 2022
Research article  | Highlight paper | 23 Nov 2022

Exploring TikTok as a promising platform for geoscience communication

Emily E. Zawacki et al.

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Cumulative views and downloads (calculated since 22 Jun 2022)

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Total article views: 1,499 (including HTML, PDF, and XML) Thereof 1,286 with geography defined and 213 with unknown origin.
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1
 
 
 
 

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Discussed (preprint)

Latest update: 03 Feb 2023
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The first study exploring TikTok's potential for science/geoscience communication.
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Short summary
To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.
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