Geoscience Communication
Geoscience Communication
GC
Articles | Volume 5, issue 4
Articles | Volume 5, issue 4
https://doi.org/10.5194/gc-5-363-2022
© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-5-363-2022
© Author(s) 2022. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 5, issue 4
Research article
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23 Nov 2022
Research article | Highlight paper |  | 23 Nov 2022

Exploring TikTok as a promising platform for geoscience communication

Emily E. Zawacki, Wendy Bohon, Scott Johnson, and Donna J. Charlevoix

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Latest update: 30 Jan 2025
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The first study exploring TikTok's potential for science/geoscience communication.
Short summary
To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.
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