Geoscience Communication
Geoscience Communication
GC
Articles | Volume 4, issue 4
Articles | Volume 4, issue 4
https://doi.org/10.5194/gc-4-517-2021
© Author(s) 2021. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-4-517-2021
© Author(s) 2021. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 4, issue 4
GC Letters
 | Highlight paper
 | 
13 Dec 2021
GC Letters | Highlight paper |  | 13 Dec 2021

Identifying community values related to heat: recommendations for forecast and health risk communication

Kathryn Lambrecht, Benjamin J. Hatchett, Kristin VanderMolen, and Bianca Feldkircher

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Short summary
This paper presents an analysis of public responses to U.S. National Weather Service heat-related Facebook posts for the Phoenix (Arizona) County Warning Area to identify community norms that may present challenges to the effectiveness of heat risk communication. Findings suggest that local audiences tend to view heat as normal and the ability to withstand heat as a marker of community identity. Recommendations are provided for harnessing those norms to promote positive behavioral change.
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