Articles | Volume 4, issue 4
https://doi.org/10.5194/gc-4-517-2021
https://doi.org/10.5194/gc-4-517-2021
GC Letters
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13 Dec 2021
GC Letters | Highlight paper |  | 13 Dec 2021

Identifying community values related to heat: recommendations for forecast and health risk communication

Kathryn Lambrecht, Benjamin J. Hatchett, Kristin VanderMolen, and Bianca Feldkircher

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Cited articles

Abrahamson, V., Wolf, J., Lorenzoni, I., Fenn, B., Kovats, S., Wilkinson, P., Adger, W. N., and Raine, R.: Perceptions of heatwave risks to health: interview-based study of older people in London and Norwich, UK, J. Public Health, 31, 119–126, https://doi.org/10.1093/pubmed/fdn102, 2008. 
CDC (Centers for Disease Control and Prevention): Heat-Related Illness, available at: https://www.cdc.gov/pictureofamerica/pdfs/Picture_of_America_Heat-Related_Illness.pdf (last access: 20 March 2021), 2017. 
Chowdhury, P. D. and Haque, C. E.: Knowledge of the environmental risk and communication gaps between experts and the public: The case of climate change-induced heat waves in Winnipeg, Prairie Perspect, 11, 99–118, 2008. 
Chowdhury, P. D., Haque, C. E., and Driedger, S. M.: Public versus expert knowledge and perception of climate change-induced heat wave risk: A modified mental model approach, J. Risk Res., 15, 149–168, https://doi.org/10.1080/13669877.2011.601319, 2012. 
Dancygier, B. and Vandelanotte, L.: Internet memes as multimodal constructions, Cogn. Linguist., 28, 565–598, 2017. 
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This paper presents an analysis of public responses to U.S. National Weather Service heat-related Facebook posts for the Phoenix (Arizona) County Warning Area to identify community norms that may present challenges to the effectiveness of heat risk communication. Findings suggest that local audiences tend to view heat as normal and the ability to withstand heat as a marker of community identity. Recommendations are provided for harnessing those norms to promote positive behavioral change.
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