Articles | Volume 9, issue 3
https://doi.org/10.5194/gc-9-291-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-9-291-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
the Creative Commons Attribution 4.0 License.
Research article
| 
07 Jul 2026
Research article |
| 07 Jul 2026
| 07 Jul 2026
Including cultural context improves communication outcomes for quaternary geoheritage: evidence from southeast Arabia
Kenta Sayama
CORRESPONDING AUTHOR
School of Geography and the Environment, University of Oxford, Oxford, OX1 3QY, UK
Husam Al Rawahi
Geological Society of Oman, Muscat, 933, Oman
Robert A. Fahey
Graduate School of Political Science, Waseda University, Tokyo, 169-8050, Japan
Heather Viles
School of Geography and the Environment, University of Oxford, Oxford, OX1 3QY, UK
Adrian G. Parker
Human Origins and Palaeoenvironments Research Group, School of Social Sciences, Oxford Brookes University, Oxford, OX3 0BP, UK
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Short summary
Our study tested the impact of two videos about geological sites in southeast Arabia: one focusing solely on science, and another connecting these sites to the local culture. Both videos led to positive effects, but the one with cultural connections led to a more sustained interest and stronger attitudes toward protection, especially among non-specialists. This result suggests that human stories makes science communication on geology more effective and engaging for the public.
Our study tested the impact of two videos about geological sites in southeast Arabia: one...
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