Geoscience Communication
Geoscience Communication
GC
Articles | Volume 9, issue 3
Articles | Volume 9, issue 3
https://doi.org/10.5194/gc-9-291-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-9-291-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 9, issue 3
Research article
 | 
07 Jul 2026
Research article |  | 07 Jul 2026

Including cultural context improves communication outcomes for quaternary geoheritage: evidence from southeast Arabia

Kenta Sayama, Husam Al Rawahi, Robert A. Fahey, Heather Viles, and Adrian G. Parker

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Short summary
Our study tested the impact of two videos about geological sites in southeast Arabia: one focusing solely on science, and another connecting these sites to the local culture. Both videos led to positive effects, but the one with cultural connections led to a more sustained interest and stronger attitudes toward protection, especially among non-specialists. This result suggests that human stories makes science communication on geology more effective and engaging for the public.
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