Including cultural context improves communication outcomes for quaternary geoheritage: evidence from southeast Arabia

Sayama, Kenta; Al Rawahi, Husam; Fahey, Robert A.; Viles, Heather; Parker, Adrian G.

doi:10.5194/gc-9-291-2026

Articles | Volume 9, issue 3

https://doi.org/10.5194/gc-9-291-2026

© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.

https://doi.org/10.5194/gc-9-291-2026

© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.

Articles | Volume 9, issue 3

Research article

|

07 Jul 2026

Research article |

| 07 Jul 2026

Including cultural context improves communication outcomes for quaternary geoheritage: evidence from southeast Arabia

Kenta Sayama, Husam Al Rawahi, Robert A. Fahey, Heather Viles, and Adrian G. Parker

Supplement

https://doi.org/10.5194/gc-9-291-2026-supplement

Data sets

Data and Code for the paper Including cultural context improves communication outcomes for quaternary geoheritage: evidence from southeast Arabia Robert A. Fahey and Kenta Sayama https://github.com/robfahey/QuaternaryGeoheritage_Materials

Video supplement

Control Video Kenta Sayama https://ora.ox.ac.uk/objects/uuid:e14384cb-68fa-45f1-914d-3204e05bb3ea

Treatment Video Kenta Sayama https://ora.ox.ac.uk/objects/uuid:ee8c3f2a-1888-4967-a104-b5799ba68d8d

Download

Article (3504 KB)
Full-text XML

Short summary

Our study tested the impact of two videos about geological sites in southeast Arabia: one focusing solely on science, and another connecting these sites to the local culture. Both videos led to positive effects, but the one with cultural connections led to a more sustained interest and stronger attitudes toward protection, especially among non-specialists. This result suggests that human stories makes science communication on geology more effective and engaging for the public.