Articles | Volume 8, issue 2
https://doi.org/10.5194/gc-8-125-2025
https://doi.org/10.5194/gc-8-125-2025
Research article
 | 
02 Jun 2025
Research article |  | 02 Jun 2025

Geoscience communication: a content analysis of practice in British Columbia, Canada, using science communication models

Courtney C. Onstad and Eileen van der Flier-Keller

Related subject area

Subject: Geoscience engagement | Keyword: Communication theories
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Ahmad, S., Abbas, M. Y., Yusof, W. Z. M., and Mohd.Taib., M. Z.: Adapting Museum Visitors as Participants Benefits Their Learning Experience?, Procd. Soc. Behv., 168, 156–170, https://doi.org/10.1016/j.sbspro.2014.10.221, 2015. 
Bank, C., Jackson, D., and Hymers, L.: Geoheritage 3. Attracting Students to the Earth Sciences: An Example of Individual and Collective Outreach Efforts by Industry, Academia and Secondary Education, Geosci. Can., 36, 107–111, 2009. 
Barbosa-Gómez, L., del Cañizo, C., and Revuelta, G.: Participatory Citizen Science in Solar Energy Research: Going beyond Data Collection to Promote the Energy Transition, Journal of Science Communication, 21, 1–9, https://doi.org/10.22323/2.21020806, 2022. 
Bauer, M. W., Allum, N., and Miller, S.: What can we learn from 25 years of PUS survey research? Liberating and expanding the agenda, Public Underst. Sci., 16, 79–95, https://doi.org/10.1177/0963662506071287, 2007. 
Besley, J. C. and Dudo, A.: Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement, Johns Hopkins University Press, Baltimore, https://doi.org/10.56021/9781421444215, 2022.  
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Our study investigates geoscience communication in British Columbia, Canada, by examining the application of theory in practice. Using content analysis, we assess how and why geoscience communicators engage the public. We find the use of the deficit model is prevalent, which emphasizes knowledge transfer rather than fostering dialogue or participatory approaches. This research illuminates current practices and guides future endeavours in theory development and science communication practice.
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