Geoscience Communication
Geoscience Communication
GC
Articles | Volume 8, issue 2
Articles | Volume 8, issue 2
https://doi.org/10.5194/gc-8-125-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-8-125-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 8, issue 2
Research article
 | 
02 Jun 2025
Research article |  | 02 Jun 2025

Geoscience communication: a content analysis of practice in British Columbia, Canada, using science communication models

Courtney C. Onstad and Eileen van der Flier-Keller

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Short summary
Our study investigates geoscience communication in British Columbia, Canada, by examining the application of theory in practice. Using content analysis, we assess how and why geoscience communicators engage the public. We find the use of the deficit model is prevalent, which emphasizes knowledge transfer rather than fostering dialogue or participatory approaches. This research illuminates current practices and guides future endeavours in theory development and science communication practice.
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