It is vital that uncertainty in environmental forecasting is graphically presented to enable people to use and interpret it correctly. Using novel eye-tracking methods, we show that where people look and the decisions they make are both strongly influenced by construction of forecast representations common in presentations of environmental data. This suggests that forecasters should construct their presentations carefully so that they help people to extract important information more easily.

When constructing graphical environmental forecasts involving uncertainty, it is important to consider the background and expertise of end-users. Using novel eye-tracking methods, we show that where people look and the decisions they make are both strongly influenced by prior expertise and the graphical construction of forecast representations common in presentations of environmental data. We suggest that forecasters should construct their presentations carefully, bearing these factors in mind.

In this article, I explore the various ways the geosciences can be communicated to a wider audience. I focus on creative methods that range from sharing information to involving the public in the research process. By using examples from my own work and the wider literature, I demonstrate how these approaches can engage diverse communities and promote greater recognition for geoscience communication.

There has also been a stark loss of wildlife since 1970, yet climate change receives far greater attention. The warming stripes have shown how simple graphics can engage broad audiences. The nature stripes show how the loss of wildlife and biodiversity can also be presented in a similar way for positive effects.

To determine the best strategies for geoscience communication on TikTok, we created a TikTok account called Terra Explore. We produced 48 educational geoscience videos and evaluated each video’s performance. Our most-viewed videos received nearly all of their views from TikTok’s algorithmic recommendation feed, and the videos that received the most views were related to a recent newsworthy event (e.g., earthquake) or explained the geology of a recognizable area.