Articles | Volume 2, issue 1
https://doi.org/10.5194/gc-2-69-2019
https://doi.org/10.5194/gc-2-69-2019
Research article
 | 
06 Mar 2019
Research article |  | 06 Mar 2019

The takeover of science communication: how science lost its leading role in the public discourse on carbon capture and storage research in daily newspapers in Germany

Simon Schneider

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Latest update: 19 Apr 2024
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Short summary
CCS media coverage in Germany was dominated by other stakeholders than science itself. If science will remain a proactive element of science communication, new approaches for future science PR have be deduced. Among these is a more differentiated understanding of target audiences and regional concerns. Furthermore, science communication has to gain a better understanding of sociocultural contexts to become more effective and successful.
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