Geoscience Communication
Geoscience Communication
GC
Articles | Volume 9, issue 1
Articles | Volume 9, issue 1
https://doi.org/10.5194/gc-9-69-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-9-69-2026
© Author(s) 2026. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 9, issue 1
Research article
 | 
12 Jan 2026
Research article |  | 12 Jan 2026

The effect of advocacy on perceived credibility of climate scientists in a Dutch text on greening of gardens

Erik van Sebille, Celine Weel, Rens Vliegenthart, and Mark Bos

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Short summary
Many climate scientists intuitively fear their credibility decreases when they engage in advocacy. We find that the opposite is the case. By surveying almost 1000 Dutch adults, we found that the credibility of a fictional climate scientists who wrote an article about the greening of gardens was higher when that text included advocacy statements, compared to when it was neutral. This is because personalization increases the goodwill of readers for the academic who writes a text.
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