Geoscience Communication
Geoscience Communication
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Articles | Volume 8, issue 4
Articles | Volume 8, issue 4
https://doi.org/10.5194/gc-8-371-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-8-371-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 8, issue 4
Research article
 | 
11 Nov 2025
Research article |  | 11 Nov 2025

Broadcasting climate change: an international survey on weather communicators' approaches

Tomas Molina and Ernest Abadal

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Cited articles

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Brosch, T.: Affect and emotions as drivers of climate change perception and action: a review, Curr. Opin. Behav. Sci., 42, 15–21, https://doi.org/10.1016/j.cobeha.2021.02.001, 2021. 
Busch Nicolaisen, P.: Role Perceptions in Climate Science Communication, Environ. Commun., 16, 1010–1026, https://doi.org/10.1080/17524032.2022.2152848, 2022. 
Castree, N., Adams, W. M., Barry, J., Brockington, D., Büscher, B., Corbera, E., Demeritt, D., Duffy, R., Felt, U., Neves, K., Newell, P., Pellizzoni, L., Rigby, K., Robbins, P., Robin, L., Rose, D. B., Ross, A., Schlosberg, D., Sörlin, S., and Wynne, B.: Changing the intellectual climate, Nat. Clim. Change, 4, 763–768, https://doi.org/10.1038/nclimate2339, 2014. 
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This study examines TV meteorologists as key climate change communicators worldwide. A survey of 204 experts from 81 countries highlights their strategies and challenges. Despite barriers like scientific complexity, misinformation, and skepticism, respondents stress TV's impact. They support clear, solutions-oriented messaging, engaging visuals, and social media to enhance understanding, counter misinformation, and drive climate action effectively.
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