Geoscience Communication
Geoscience Communication
GC
Articles | Volume 8, issue 4
Articles | Volume 8, issue 4
https://doi.org/10.5194/gc-8-371-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-8-371-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 8, issue 4
Research article
 | 
11 Nov 2025
Research article |  | 11 Nov 2025

Broadcasting climate change: an international survey on weather communicators' approaches

Tomas Molina and Ernest Abadal

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Short summary
This study examines TV meteorologists as key climate change communicators worldwide. A survey of 204 experts from 81 countries highlights their strategies and challenges. Despite barriers like scientific complexity, misinformation, and skepticism, respondents stress TV's impact. They support clear, solutions-oriented messaging, engaging visuals, and social media to enhance understanding, counter misinformation, and drive climate action effectively.
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