Articles | Volume 8, issue 3
https://doi.org/10.5194/gc-8-175-2025
https://doi.org/10.5194/gc-8-175-2025
Research article
 | 
11 Jul 2025
Research article |  | 11 Jul 2025

#UbirajaraBelongstoBR: social media activism against (neo)colonial practices in palaeontology

Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo

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Subject: Geoscience engagement | Keyword: Science engagement and dialogue
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Cited articles

Albuquerque, A. [antoniopedroalb]: “Repatriate me!” – Ubirajara jubatus. A primeira paleoarte digital que eu finalizo tinha que ser ele. #UbirajarabelongstoBR #decolonizepaleontology #DecolonizeScience, Twitter, https://x.com/antoniopedroalb/status/1436053582386696196 (last access: 14 January 2025), 9 September 2021. 
Alencar, J. D.: Ubirajara: lenda tupy, Garnier, 1874. 
Alli, C. [freakyraptor]: #UbirajarabelongstoBR, Twitter, https://x.com/freakyraptor/status/18868455472839452 (last access: 14 January 2025), 15 December 2020. 
Artur [arturvict]: Já passou da hora desses gringos mostrarem algum respeito pelas descobertas dos outros @portsmouthuni @UoPScience @UOP_SEGG #UbirajarabelongstoBR #Decolonizepaleontology, Twitter, https://x.com/arturvict/status/1341762376966823938 (last access: 14 January 2025), 23 December 2020. 
Bastian, M., Heymann, S., and Jacomy, M.: Gephi: An Open Source Software for Exploring and Manipulating Networks, Proceedings of the International AAAI Conference on Web and Social Media, 3, 361–362, https://doi.org/10.1609/icwsm.v3i1.13937, 2009. 
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Short summary
Our study explores how social media can drive change by examining the #UbirajaraBelongstoBR movement on Twitter. This movement protested the illegal export of a dinosaur fossil from Brazil to Germany. By analysing nearly 40 000 tweets, we found that people worldwide – not just scientists – joined together online to challenge unethical practices in science. Our findings show that social media can mobilise diverse groups to influence policies and promote ethical standards in scientific research.
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