Geoscience Communication
Geoscience Communication
GC
Articles | Volume 8, issue 3
Articles | Volume 8, issue 3
https://doi.org/10.5194/gc-8-175-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
https://doi.org/10.5194/gc-8-175-2025
© Author(s) 2025. This work is distributed under
the Creative Commons Attribution 4.0 License.
Articles | Volume 8, issue 3
Research article
 | 
11 Jul 2025
Research article |  | 11 Jul 2025

#UbirajaraBelongstoBR: social media activism against (neo)colonial practices in palaeontology

Mohammad Ali Rahimi Fard Kashani, Nussaïbah B. Raja, and Chico Q. Camargo

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Short summary
Our study explores how social media can drive change by examining the #UbirajaraBelongstoBR movement on Twitter. This movement protested the illegal export of a dinosaur fossil from Brazil to Germany. By analysing nearly 40 000 tweets, we found that people worldwide – not just scientists – joined together online to challenge unethical practices in science. Our findings show that social media can mobilise diverse groups to influence policies and promote ethical standards in scientific research.
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