Articles | Volume 7, issue 3
https://doi.org/10.5194/gc-7-201-2024
https://doi.org/10.5194/gc-7-201-2024
Research article
 | 
05 Sep 2024
Research article |  | 05 Sep 2024

The (non)effect of personalization in climate texts on the credibility of climate scientists: a case study on sustainable travel

Anna Leerink, Mark Bos, Daan Reijnders, and Erik van Sebille

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Cited articles

Avraamidou, L. and Osborne, J.: The Role of Narrative in Communicating Science, Int. J. Sci. Educ., 31, 1683–1707, https://doi.org/10.1080/09500690802380695, 2009. 
Bouman, T., Van Der Werff, E., Perlaviciute, G., and Steg, L.: Environmental values and identities at the personal and group level, Current Opinion in Behavioral Sciences, 42, 47–53, https://doi.org/10.1016/j.cobeha.2021.02.022, 2021. 
Cerf, M., Matz, S. C., and MacIver, M. A.: Participating in a climate prediction market increases concern about global warming, Nat. Clim. Change, 13, 523–531, https://doi.org/10.1038/s41558-023-01679-4, 2023. 
Clarke, J., Webster, R., and Corner, A.: Theory of change: creating a social mandate for climate action, Climate Outreach, Oxford, https://climateoutreach.org/reports/theory-of-change/ (last access: 15 July 2024), 2020. 
Cologna, V., Knutti, R., Oreskes, N., and Siegrist, M.: Majority of German citizens, US citizens and climate scientists support policy advocacy by climate researchers and expect greater political engagement, Environ. Res. Lett., 16, 024011, https://doi.org/10.1088/1748-9326/abd4ac, 2021. 
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Short summary
Climate scientists who communicate to a broad audience may be reluctant to write in a more personal style, as they assume that it hurts their credibility. To test this assumption, we asked 100 Dutch people to rate the credibility of a climate scientist. We varied how the author of the article addressed the reader and found that the degree of personalization did not have a measurable impact on the credibility of the author. Thus, we conclude that personalization may not hurt credibility.
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