Preprints
https://doi.org/10.5194/gc-2021-38
https://doi.org/10.5194/gc-2021-38

  16 Nov 2021

16 Nov 2021

Review status: this preprint is currently under review for the journal GC.

Geonews: Timely Geoscience Educational YouTube Videos about Recent Geologic Events

Ning Wang, Zachary Clowdus, Alessandra Sealander, and Robert Stern Ning Wang et al.
  • Department of Geosciences, University of Texas at Dallas, Richardson, 75080, USA

Abstract. Geologic events like volcanic eruptions, earthquakes, and tsunamis hurt nearby people and stimulate the curiosity of people farther away, thus providing opportunities to engage the public to be more interested to learn about Earth processes. Geoscientists are increasingly using social media such as Twitter to explain to the public what caused these events and videos provide an especially vivid way to reach this audience. However, it is still unclear how to create, evaluate and disseminate videos on timely natural events to communicate geosciences. To address this challenge and opportunity, we analyzed the impact of 33 short geoscience educational (GeoEd) videos that we created and posted on YouTube between 2018 and 2020. These include 12 videos on timely geologic events (Geonews videos) and 21 videos that are not specially about timely geologic topics (General GeoEd videos), all of which were similarly advertised and have similar lengths. By comparing the performance of the Geonews and General GeoEd videos, we conclude: 1) The YouTube audience is consistently interested in Geonews videos but some General GeoEd videos are more popular; 2) Geonews videos may trigger more meaningful dialogues than General GeoEd videos, especially for local audiences; and 3) The ‘golden period’ of Geonews videos engaging YouTube audiences is within 3 weeks after posting. 4) The Geonews audience tends to be younger and more diverse than the General GeoEd video audience. 5) Creating Geonews videos can be a promising strategy for geoscientists to engage public audiences on YouTube-like social media.

Ning Wang et al.

Status: open (until 11 Jan 2022)

Comment types: AC – author | RC – referee | CC – community | EC – editor | CEC – chief editor | : Report abuse
  • RC1: 'Comment on gc-2021-38', Joachim Allgaier, 23 Nov 2021 reply
    • AC1: 'Reply on RC1', Ning Wang, 23 Nov 2021 reply

Ning Wang et al.

Ning Wang et al.

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Short summary
Natural events like earthquakes provide an opportunity for geoscientists to communicate Earth Science with the public. YouTube has a large number of users but little is known if and how YouTube videos on timely natural events engage and communicate geoscience to the public. Our results show that timely videos about geologic events in the news better engage younger and more diverse audiences to be interested in Earth Science and stimulates more meaningful dialogues with certain YouTube users.
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